How do you stay relevant in a world that’s always evolving and constantly innovating? By keeping up with the latest trends, of course! That said, you can’t go through something like a global pandemic and not expect things to change. During the months of lockdown and self-isolation, we have been writing a new marketing future that is here to stay. Marketers will need to think hard—and differently—about what consumers in the next normal will think, feel, say, and do. We have described 4 Digital Marketing trends you should not miss in 2022!
Trend 1: Rise of AI in Marketing
Artificial Intelligence (AI) is now used by many companies across all sectors including retail, banking, healthcare, and more. AI is being used as an effective tool for marketing purposes too.
AI not only automates basic tasks like reporting on website traffic, but can also recommend keywords to optimize a company’s organic search ranking or even predict what customers are likely to buy in the future based on their past purchases and browsing history.
This means that by 2022 it will be important to use AI in conjunction with SEO and other digital marketing strategies if you are looking to rank higher on search engines like Google.
Some useful AI statistics to consider:
- Current AI technology can boost business productivity by up to 40%.
- 97% of mobile users are using AI-powered voice assistants.
- When AI is present, 49% of consumers are willing to shop more frequently while 34% will spend more money.
- 83% of early AI adopters have already achieved substantial (30%) or moderate (53%) economic benefits.
Trend 2: Emphasis on Mobile Marketing
There are 5.11 billion unique mobile users in the world.
Mobile commerce sales will account for more than half of all e-commerce sales by the end of 2021.
80% of internet users access it through their mobile phones.
All these statistics serve as a strong reminder to all organizations that their marketing, sales, and communications strategies must be mobile-first. Here are some ways you can approach mobile marketing:
- Think about AMP (accelerated mobile pages), which makes content load faster on smartphones and tablets.
- A responsive design for your website or app so that clients with any type of device can simply access the content you provide.
- Mobile marketing methods can be as basic as adapting the look of your website to fit smaller displays or developing a separate app with your company’s information that can be downloaded on mobile phones and tablets.
Trend 3: Marketing Automation
Marketing automation allows marketers to automate digital marketing operations and spend less time on repetitive tasks. Making their digital marketing strategy more effective and productive. You can use this digital marketing trend for researching, managing social media, compiling data, scheduling, sending emails and many other tasks. Marketing automation will be used by more companies in 2022 due to growth of digital marketing and scarcity of digital marketing employees.
There are a variety of software options available to choose from. The most popular softwares amongst users are ActiveCampaign, Hubspot, Salesforce, ManyChat and Moosend. Some platforms only offer email actions, drip sequences, and CRM updates. Others may help with lead scoring, sales lead rotation, SMS, and more. Therefore, preliminary research is key!
Evaluating marketing automation software products can be an overwhelming task as there are quite some components to take into consideration.The most important components include- the ease of use, analytics and reporting, available support, limitations, pricing and scalability and integrations.
Trend 4: The death of the Cookie
Google announced that it would end Third- Party Cookie tracking in early 2022. What does it mean for your business?
If you’re an advertiser, third-party cookie data allows you to learn about your visitor’s overall online behaviors, such as websites they frequently visit, purchases, and interests that they’ve shown on various third-party websites. With this detailed data, you can build robust visitor profiles. These allow you to create a retargeting list for example, that can be used to show ads to your website visitors or people with similar profiles.
What can you do to prepare for the end of Third- Party Cookie tracking?
You can focus on First-Party Cookies: Google’s ban doesn’t impact first-party cookies. Use the time to begin working on strategies to utilize data from first-party cookies. If you haven’t already, set up event tracking for campaigns that will derive anonymized data that comes directly from the interactions your users have with your website.
You can also revitalize older strategies – like contextual advertising: Compared to using third-party cookies, contextual advertising may seem old fashioned, but if it’s executed effectively contextual advertising can help connect brands to users. When marketers target context, they place ads on web pages based on keyword searches of their consumers. Contextual advertising is more affordable and not as regulated as cookies.
Did you find this blog useful? Then make sure to read our previous blogs:
- Which social media channels are best for your brand?
- How to reach Gen Z with your sustainable startup
- 4 tips for successful content marketing