Ever since the COVID-19 pandemic has started the pace of change in the digital world has accelerated by the years. The trends you were previously considering a thing of the future may now be outdated. Creating a digital game plan can be quite the tricky task, considering the informational clutter of today. This article has selected and reviewed 4 of the hottest Digital Marketing trends to watch in 2021.
Trend 1: Personalisation
In 2021 the personalization of your marketing efforts is a must and a trend we cannot go without mentioning. In this sense, personalizing your marketing would mean personalized content, products, emails and more. Personalization has been a big part of marketing strategy for years. With the help of the developments in data and AI technologies, personalization has become much easier to achieve. For marketers who haven’t already taken advantage of it, 2021 will be the year to start.
Amongst the many benefits, there are more revenue and loyalty, and improved customer advocacy. It can also increase conversions, with research by Epsilon suggesting that 80 percent of consumers are more likely to purchase from brands that offer personalized experiences.
Consider these personalization facts:
Trend 2: Omnichannel Marketing
Omnichannel marketing was one of the most talked-about strategies in 2020. One of the reasons behind the popularity of the strategy is undoubtedly its effectiveness and proven results. And the good news is- the strategy is as ripe and relevant as ever in 2021! Omnichannel marketing is the process of marketing across multiple platforms (such as social media, apps, email and blog) so you can connect with prospects on more touchpoints. Basically, Omnichannel marketing allows teams to meet their consumers where they are, with the right message at the right time. It helps you create a positive experience for the customer at every stage of their lifecycle, reduce churn, and drive and build a positive reputation of your brand and so much more:
Trend 3: Micro-Moments
A micro-moment is the moment when people instinctively turn to a device to try to satisfy a need or learn something, do something, discover something, watch something, or buy something. In these conscious moments, decisions are made and preferences shaped. To take advantage of micro-moments in 2021, you need to be where consumers are searching for information at the moment. Or as Google puts it, marketers have to “be there, be useful, be quick.”
In 2021 and beyond, the customer journey will for sure be more dynamic and unpredictable, as it needs to respond to rapid changes in consumer desires. After all, in the mobile age, instant gratification has become the norm. If they think or talk about something, they want to learn more, see more and buy more of it with just a few clicks of a button.
Trend 4: Interactive content
Speaking of dynamics and rapid changes, that brings us to one of the fastest-growing digital marketing trends in recent years: interactive content. Interactive contents are dynamic materials that encourage user participation to convey your message.
From this year on, we are bound to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive experience. For example, think about:
- Quizzes and polls
- Embedded calculators
- Animated infographics
- Augmented reality ads
- 360-degree videos
When traditional content becomes interactive, it offers something that attracts and engages people: fun. Interactive content, therefore, combines information and entertainment. Thus, the user feels stimulated to consume that content, which contains triggers to hold their attention. But the benefits of interactive content do not end here, as this type of marketing also helps increase engagement, get more feedback from users, optimize lead generation and conversion leads, improve brand loyalty, and much more.
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