Allego

Supercharging Allego's digital marketing

Client

Allego is Europe’s largest EV charging network, connecting drivers across the continent with a vast and reliable infrastructure. With thousands of charging points, Allego plays a crucial role in supporting the growing adoption of electric vehicles across Europe.

Challenge

Allego’s marketing team faced the challenge of managing multiple projects and day-to-day marketing activities with limited resources, which posed a risk to their growth. Without the capacity to consistently deliver impactful results, their ability to meet strategic goals and drive brand presence was compromised. They needed an experienced partner who could work alongside them, prioritize tasks, and deliver consistent results.

Allego sought support in key areas:

  • Social media management - They needed a structured, engaging approach to leverage their social media platforms to promote their charging stations effectively across European audiences.
  • Digital marketing execution - Allego required expert copywriting and graphic design to ensure the creation of impactful marketing content.
  • Analytics and reporting - To make informed decisions, Allego needed detailed insights and performance reports, helping them measure success and optimize campaigns.

These needs called for a partner who could fully understand Allego’s market, bring creative and strategic skills, and function as a true extension of their marketing team.

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Our approach

Nexxt Industry’s approach is centered on providing tailored support that meets the unique needs of each client. For Allego, this meant integrating seamlessly with their marketing team, bringing our eMobility expertise to the table. We focus on crafting strategies that align with client objectives, utilizing our skilled copywriters and graphic designers to deliver content that upholds the highest standards. Our collaborative and adaptive process ensures that every piece of work is aligned with Allego’s brand.

How we helped

Stepping in on a monthly retainer basis, we worked closely with Allego’s marketing team. We managed the entire content creation process, including developing a content calendar to track progress, facilitate feedback, ensure timely follow-ups, and meet posting deadlines. Our flexible and hands-on approach allowed the Allego marketing team to focus on broader business objectives while we took care of the day-to-day marketing tasks.

Our process

Nexxt Industry provided not just additional hands but expert guidance, ensuring Allego met their marketing goals efficiently. 

  • Creative autonomy & collaborative workflow -  We led the content creation process, developing strategies and executing them in close collaboration with Allego. Our expertise in eMobility allowed us to craft compelling content that resonated with their audience and highlighted Allego’s strengths.
  • Flexibility and continuous support - As an extension of Allego’s marketing team, we provided ongoing support and adapted content to meet regional needs. Our team was always ready to assist with all content needs, from social media designs to detailed reports.
  • Optimization and analytics - We provided ongoing monitoring, trend analysis, and detailed monthly reports showcasing the success of each campaign. This enabled Allego to make data-driven decisions that continually refined their marketing approach.
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Client Feedback

Carlotta Farina, Digital Marketing Specialist at Allego, praised the partnership:

"Nexxt Industry has been instrumental in transforming our digital marketing. They feel like part of our team, consistently bringing creative ideas and strategic insights that drive our campaigns forward."

Ongoing success

Our collaboration with Allego continues to thrive. Beyond daily marketing tasks, we have taken on more significant roles, managing complex projects and expanding our support across various initiatives .This ongoing work is an example of how Nexxt Industry goes beyond traditional marketing support to help Allego achieve their objectives effectively.

How Nexxt Industry Supports the eMobility Sector

Nexxt Industry brings over a decade of specialized eMobility marketing expertise, providing robust marketing solutions that propel client growth and enhance engagement. Learn more about us or reach out to discover how we can elevate your marketing efforts in the eMobility sector.