Your buyers already have a shortlist.
Are you on it?

We build your market position so you get recognised, trusted and on the shortlist before the first sales conversation.

Test your market authority

Built for eMobility and B2B tech

Most scaling eMobility and B2B tech companies have strong products, but lack a consistent market presence. In complex markets, buyers don't explore new options. They choose from the few companies they already recognise and trust. If you're not one of them, you're not in the conversation.

Authority determines the shortlist

Most companies focus on lead generation. Campaigns, ads, sales teams. Everything is built to drive conversations.


But in complex B2B markets, the real selection happens much earlier. Before the first meeting. Before the first call. Buyers don't start from zero. They choose from a small set of companies they already know and trust.

If you're not on that list, you're not competing. You're trying to catch up.
Get your market authority score

Lead generation
creates conversations, authority determines
who closes.

The cost of silence

Most scaling companies only show up when there is something to announce. A launch, a funding round, an event. Then they disappear again. The issue is not ambition. It is a lack of consistency. No steady presence. No rhythm. No structure that keeps the company visible when nothing new is happening.


In complex B2B markets, that silence is costly. Buyers are not waiting. They are constantly forming opinions based on what they see and who shows up. And while you are quiet, your competitors are not.

The companies that show up consistently become the default. They get the calls, the referrals, and the shortlist spots. By the time you decide to invest, the position is often already taken.

Authority is not built through intensity.
It is built through consistency.

How it works

We start by building your Authority Foundation. We define your desired market position, the audiences you need to influence and the expertise that will build your authority.

From there, our Authority Model continuously turns the expertise inside your company into a strong and consistent presence with the people you need to influence. Everything works together to build recognition, trust and authority over time.

Our Authority Model can form the foundation of your marketing or operate alongside your existing marketing team and activities.

Built for complex B2B markets

We work with scaling eMobility and B2B tech companies across Europe and North America. Companies with complex products, long sales cycles and technical buyers.

With over 10 years in eMobility, we’ve built deep expertise in building market position in complex B2B markets, combining strategic thinking with sector knowledge and execution capability.

We understand how complex B2B markets actually work. How buying decisions are made and what it takes to build trust with technical buyers. In these markets, generic marketing does not land. Authority determines who gets shortlisted before sales even starts.

The Nexxt Authority Model

Start with us for three months. We build your Authority System and start activating it in month three. From there, you can continue building authority with us or take the system forward with your own team.

Here’s how your market position develops as you consistently build authority:

3 Months

Your Authority System is built and activated. Your desired market position is defined and you have the system in place to consistently build authority with the right audience.

+6 months

The market starts responding differently. Buyers increasingly know who you are before you speak to them, sales conversations start with more credibility and relevant opportunities begin to come to you instead of always having to chase them.

+12 months

Authority has become a valuable business asset. Your company is known and trusted for its expertise, you're consistently considered when opportunities arise and your market position is increasingly difficult for competitors to replicate. And the longer you keep building it, the more valuable it becomes.

Core visibility

A consistent presence in the market. You show up every month with clear, professional output. Right for companies that want to build steadily without overextending.

Market authority

You become the name buyers already know before sales enters the room. Familiar, credible and consistently considered. This is where most of our clients operate.

Strategic Authority

You don't follow the market. You shape it. For companies ready to own their category and build a market position competitors cannot close.

Authority Foundation

Build your authority system in 90 days

Most companies already have the expertise to become an authority in their market. The challenge is turning that expertise into a clear market position and a system that builds recognition and trust consistently.

In 90 days, we build your Authority System. We define your desired market position, identify the expertise that will build your authority and create the system to consistently bring it to the right audience.

In month three, we start activating it.

VIEW SERVICE DETAILS
Month 01

STRATEGIC
FOUNDATION

Define your desired market position.

Month 02

AUTHORITY SYSTEM

Turn your expertise into a repeatable system.

Month 03

ACTIVATION

Put your Authority System into action.

Month 01

Strategic Narrative

Clear positioning, messaging and market focus.

Month 02

Marketing Infrastructure

The structure, channels and systems needed to execute consistently.

Month 03

Market Activation

Go live with a structured, consistent presence in the market.

Trusted by companies in eMobility and B2B tech

“We brought Nexxt Industry in early, and within two months our strategy was clear, our team aligned, and our demand generation stronger than ever. I highly recommend them.”

Scott Murphey
Co-Founder

“Working with Nexxt Industry means working with professionals who build strong strategies and understand both immediate and long-term needs. Their friendly and professional approach makes every meeting enjoyable.”

Carlotta Farina
Allego

“Most marketing people would've tried to make us sound like every other charging company. Theo, our Fractional CMO, understood our vision from day one and helped us define a clear, strategic position based on real eMobility expertise—something rare for an early-stage company.”

Zak Winnick
Founder & CEO

“Nexxt Industry has significantly boosted our visibility while working closely with our team. Their eMobility marketing expertise has helped us achieve our goals and grow our reach, making the relationship feel more like a true partnership than a typical client arrangement.”

Simon Vogt
CEO

“Nexxt really had our back during our first major boat event. As we shifted toward a more elevated brand direction, they quickly understood where we were going and translated that into sharp, thoughtful social media strategy and messaging. Their work allowed us to stay focused on execution, knowing the brand and voice were in very good hands.”

Maria Alexandrova
Brand Strategy & Marketing Leader

A team across Europe and North America

Theo Reichgelt
Founder & CEO
Arnhem, Netherlands
Annamária Kovács
Marketing Operations Lead
Eindhoven, Netherlands
Barry Henderson
Copywriter
London, United Kingdom
Valentina Franzi
Graphic Designer
Milan, Italy
Belén Saenz
Performance Marketer
Lisbon, Portugal
Anniek Rinkes
Copywriter
Den Bosch, Netherlands
Ruben Brandwagt
Brand-Building and Product Marketing Strategist
Arnhem, Netherlands
Victoria Hutton
UK Market Strategist
London, United Kingdom
Victoria Ulbricht
E-Mobility Sales Specialist
Dresden, Germany
Nipunika Coe
Global E-Mobility Marketing Director
Colorado, United States

Our partners

The shortlist in your market is being built right now.

Every month you wait, someone else is showing up in front of your buyers. They get recognised. They become the default. By the time it feels urgent, the position is already owned. The question is not whether to build authority. It is whether you start before or after your competitors do. Book a conversation and find out what to do.