If you don’t know how drivers find your sites, what they care about, or why they choose one location over another — you're flying blind. And that leads to missed revenue, low-traffic stations, and wasted investments in the wrong features.
We help Charge Point Operators (CPOs) get real, on-the-ground feedback from EV drivers through in-depth surveys and interviews. Our research reveals what truly matters — so you can make faster, smarter decisions that drive usage, satisfaction, and growth.
Make your next move with confidence — before your competitors do.
Our custom research explores every stage of the driver experience, giving you a complete picture of what’s working—and what’s not.
Route planning & decision-making
How do drivers find you? We reveal which platforms and touchpoints influence location choice—and how you can show up at the right moment.
Fast charging behavior
Learn the charging habits, brand preferences, loyalty patterns, and payment preferences of drivers at your sites.
Product validation
Thinking of launching something new? We test features, pricing models, and upgrades with real drivers—before you invest.
Product experience
What delights drivers—and what drives them away? We surface what they value most and where frustration sets in.
Price elasticity
See how pricing impacts charging habits, session length, and perceived value—so you can price with purpose.
As one of the top three Charge Point Operators in Europe, Allego partnered with Nexxt Industry to conduct on-site surveys across five of its key markets. The goal: to understand why EV drivers choose Allego charging stations over competing networks.
What we did
We mapped the full EV driver journey and defined the research scope around three critical moments: planning a charge, locating a charging station, and making the final charging decision. For each step, we developed targeted research questions tailored to the local context in each market.
On-site interviews
Our interview teams visited both Allego and competitor charging sites across the five countries. We conducted over 200 driver interviews per country, providing a robust foundation for in-depth analysis.
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Analysis & reporting
Once the data was collected, we analyzed driver behavior and preferences across all markets. The findings were presented in a structured report, complete with actionable recommendations from our senior consultants.
The outcome
The insights helped Allego sharpen its strategic focus and optimize its rollout plans — aligning more closely with the real needs and preferences of EV drivers across Europe.
We start by aligning with you on the key research questions. Then our team takes over — from desk research to organizing on-site interviews with EV drivers.
Once the research is complete, we present the findings to your team, answer any follow-up questions, and deliver a clear, structured report with practical recommendations.
No more guesswork — know exactly what your customers need.
Our research helps CPOs align with the needs of EV drivers — informing decisions across marketing, site planning, and technology investments. We test which features and innovations truly matter to drivers, so you can prioritize what delivers real value.
High-impact insights, delivered on time — without adding work to your plate. On-site research projects start at just €15,000 for one country or region, with results ready in as little as 2 months.
Want to cover more regions? We scale the research to fit — most multi-region projects wrap up in around 3 months, tailored to your needs.
We manage the entire process from start to finish, so you can focus on making smart, data-driven decisions.
Every day without the right insights means missed drivers, underused stations, and wasted investments.
Don’t let guesswork hold back your network. Reach out today to get your custom research plan — and turn real EV driver feedback into your competitive advantage.
