Are you making the right choices for your charging network? If you’re not sure how drivers find your sites, what they value, or why they choose one location over another, you’re working in the dark. That can lead to missed opportunities, underused stations, and investments in features that don’t move the needle.
We help Charge Point Operators (CPOs) gain direct feedback from EV drivers through on-site surveys and interviews. Our research uncovers what matters most to your customers so you can make informed decisions that drive growth.
Our custom research explores every stage of the driver experience, giving you a complete picture of what’s working—and what’s not.
Route planning & decision-making
How do drivers find you? We reveal which platforms and touchpoints influence location choice—and how you can show up at the right moment.
Fast charging behavior
Learn the charging habits, brand preferences, loyalty patterns, and payment preferences of drivers at your sites.
Product validation
Thinking of launching something new? We test features, pricing models, and upgrades with real drivers—before you invest.
Product experience
What delights drivers—and what drives them away? We surface what they value most and where frustration sets in.
Price elasticity
See how pricing impacts charging habits, session length, and perceived value—so you can price with purpose.
Our research helps CPOs align with the needs of EV drivers—informing everything from marketing and site planning to technology investments. We test which features and innovations truly matter to drivers, so you can prioritize real value.
We manage the entire research process, from desk research to on-site EV driver interviews. You’ll receive a structured report and presentation with actionable recommendations. Don’t guess—know exactly what your customers need.
Unlock actionable insights today. Contact us to discover how our data-driven research can help optimize your charging network and EV charging products—boosting efficiency and performance.
