&Charge is a leading platform dedicated to improving the electric vehicle charging experience and enhancing the connection between electric vehicle drivers and Charge Point Operators (CPOs). Its Pro-Active Monitoring provides a comprehensive 360° view of charging infrastructure, boosting efficiency and utilization. By allowing EV drivers to rate stations and provide feedback, &Charge captures essential data like site visits and visual inspections, which helps increase charging success rates, improve customer satisfaction, and reduce operational costs.
&Charge faced challenges in increasing market visibility, enhancing brand awareness, and effectively generating leads. Despite having an innovative product, they needed to elevate awareness of their platform to a broader audience of CPOs.
We designed comprehensive LinkedIn paid-media campaigns targeting business-to-business (B2B), applying a three-tiered funnel approach. This strategy was crafted to guide potential clients through the stages of awareness, acquisition, and activation, ensuring a seamless progression from initial engagement to concrete action.
The campaign focused on building recognition among key Charge Point Operators (CPOs) in Europe through targeted LinkedIn ads. Highlighting core values such as reduced operational expenses, reliability, and improved user experience, the campaign amassed over 2.6 million impressions.
The acquisition campaign aimed to convert interest into leads by using targeted LinkedIn ads that directed CPOs to a specialized landing page. This emphasized &Charge's commitment to operational efficiency and reliability. The landing page encouraged potential clients to download a whitepaper with in-depth strategies to help CPOs save money and increase utilization of their charging points. This was successful in capturing over 1,500 visitors and effectively gathering over 50 downloads.
The activation campaign aimed to generate qualified leads by creating urgency for CPOs to take action. Targeting those already familiar with &Charge from previous campaigns, the strategy encouraged these pre-engaged CPOs to visit a specific landing page and complete a contact form. This phase built upon the established awareness and acquisition efforts by emphasizing how &Charge’s solutions could directly benefit their operations.
"Nexxt Industry has not only elevated our visibility but has integrated seamlessly with our team, guiding our marketing efforts with precision and creativity. Their expertise in eMobility marketing has been instrumental in achieving our goals and expanding our reach. I really feel that we are not just a client, but that we are partners with the same goals."
Nexxt Industry's integrated approach elevated &Charge's market presence, converting their target audience into active clients and qualified business leads. By maximizing each campaign phase, we effectively generated leads and built strong industry relationships. This collaboration has solidified &Charge as a key resource for CPOs, driving their mission forward in the eMobility sector. The ongoing partnership ensures continuous innovation and growth, keeping &Charge at the forefront of the industry.
At Nexxt Industry, we offer eMobility marketing services with a decade of industry experience. With us, you instantly add years of eMobility marketing experience to your eMobility marketing team.
Reach out to learn how working with us will accelerate your marketing results.
