Green EV at a charging station in a Chinese city, representing EV adoption, charging infrastructure, and eMobility strategy.
June 3, 2025

Made in China - A masterclass in EV adoption that Europe must learn from

Let’s play a quick game. Can you guess the country that leads the world in electric vehicle adoption, accounting for nearly two-thirds of all global EV sales in 2024? A country where you can swap your EV battery in under three minutes? A country that adds more public chargers to its infrastructure in a single day than most European countries manage in a month?

Yes, we’re talking about China, the undisputed heavyweight in the global EV race.

In March 2025, the market share of electric and plug-in hybrid vehicles in China reached 52%. To put the scale of this into context, Europe reached 25% for this year's first quarter. While Europe is moving in the right direction, China is on another level entirely.

The numbers speak volumes: over 30 million new energy vehicles already on the road, more than 12 million public charging points, and some of the world’s most innovative manufacturers and infrastructure companies pushing boundaries daily. But this isn’t just about stats. It’s about how China got here, and what Europe can learn from their strategy, speed, and scale.

The role of government: one big, electrifying push

China’s EV revolution didn’t happen by accident. From the early 2010s, the Chinese government made it clear that electric mobility was a national priority. Subsidies weren’t just generous, they were transformative, helping domestic automakers like BYD scale rapidly and making EVs accessible for a wide range of consumers.

But it wasn’t just about throwing money around. Policy was coordinated, strategic, and persistent. Cities like Beijing and Shanghai gave electric cars clear advantages, including fast-track license plates, bypassing the usual lotteries and auctions required to purchase internal combustion vehicles. Meanwhile, manufacturers were held to quotas, nudging them toward cleaner production whether they liked it or not. The message was simple: go electric, or get left behind.

Infrastructure: fast, functional, and everywhere

If you’re trying to catch a glimpse of what the future looks like, try standing at a charging hub in Shanghai. Chargers are everywhere! Urban parking garages, shopping malls, motorways, residential blocks. High-speed charging corridors span the nation’s highways, making long-distance EV travel a breeze.

And then there’s the marvel of battery swapping. NIO has rolled out more than 3,200 Power Swap Stations across China, including hundreds on highways. You drive in, your battery is swapped robotically, and you’re back on the road in under three minutes. Geely and others now offer similar services, particularly for fleets. Meanwhile, XPeng offers a seamless charging experience through their own fast-charging network, complete with pre-booking and route planning features.

Automakers: say hello to the new global giants

Once viewed as imitators, Chinese automakers are now leaders in their own right. BYD recently outsold Tesla in Europe for the first time, marking a new milestone in its global expansion. Brands like XPeng, NIO, Li Auto, and Geely are now building and exporting high-tech, design-forward vehicles to Europe and beyond. BYD recently released its best selling EV to the continent, the Segull, giving it a new name for the European market - Dolphin Surf!

A major reason for their success is Vertical integration. Chinese OEMs often design their own batteries, chips, and software, giving them tighter control over performance, pricing, and speed to market. It’s a model that gives them agility, which is something many European automakers, still reliant on sprawling supply chains, are struggling to match.

And don’t be fooled by the price tags. These vehicles come packed with tech: voice-activated dashboards, integrated charging apps, even AR-assisted driving features. It’s not just the cars that are electric, it’s the whole experience.

Smaller names, big impact

Beyond the household names, a wave of smaller innovators play extremely important roles across the country. Auxus, for instance, is driving advancements in intelligent manufacturing and automotive electronics, contributing to the smarter, safer EVs hitting China’s roads. Meanwhile, Sinotek specializes in power electronics and EV components, providing the kind of robust backend technology that makes fast charging and vehicle efficiency possible. These companies may not make headlines (yet), but their contributions are essential to China’s ability to innovate at speed and scale.

Cities that think like platforms

If the EV is the device, China’s cities are becoming the platform. In places like Shenzhen and Xi’an, EV data feeds directly into urban traffic systems. AI is used to optimize flow, manage energy loads, and even plan new infrastructure projects. It’s a level of digital-physical integration that turns EVs into more than just transport — they become part of the city’s nervous system.

It’s no surprise that companies like Huawei and Baidu are jumping into the EV space, developing autonomous and connected vehicle platforms with brands like Arcfox and Jidu. And as Europe is now beginning to venture into vehicle-to-grid (V2G) pilots, Chinese cities are already running real-world experiments with this tech and battery-as-a-service models. In early 2025, nine cities launched V2G schemes to allow EVs to support the grid during peak demand.

Curious what EV drivers in Europe actually want?

Before we get too caught up in China's momentum, it’s worth remembering that Europe can move faster, when it knows where to go. That’s where understanding the minds of EV drivers comes in. If you want to build better infrastructure, launch more appealing services, or make smarter policy decisions, the answers lie in the data.

That’s exactly what we help with. At Nexxt Industry, our custom EV market research delivers the insights you need to stay ahead of the curve. Real drivers, real needs, real impact. 

Always one step ahead

Just when you think China has hit peak innovation, it takes another leap forward. Cities are now piloting robotic mobile EV chargers - autonomous power banks on wheels that can drive directly to a stranded vehicle and recharge its battery. It’s a clever fix for urban drivers who run out of range and a glimpse into the on-demand charging future.

As well as convenience, raw power is in abundance too. In 2025, Chinese battery manufacturer SEVB unveiled the world’s first 1,400A EV battery, capable of charging at a 12C rate. Translation? That’s 93 miles (150 kms) of range in one minute, and a full recharge (over 450 km / 280 miles) in just five minutes. 

What can Europe learn?

Europe isn’t lagging because it lacks talent, innovation, or ambition. What’s missing is coordination, bold execution, and long-term vision.

China’s success isn’t about doing one thing perfectly. It’s about doing many things consistently, at scale, and with speed. Infrastructure planning is treated with the urgency of a tech product rollout. EV adoption is baked into national urban planning strategies. And the public and private sectors, from BYD to city governments, move in sync.

For Europe, the playbook is there. What we need is the will to follow it, and the agility to adapt it to our own needs.

China’s EV dominance didn’t come from luck. It came from relentless strategy, coordination, and innovation. It’s a reminder that real transformation doesn’t have to take decades. It just needs vision, execution, and momentum.

So as Europe charts its next move in the electrification journey, the question isn’t “Can we catch up?”
It’s: Are we ready to move at China speed?

Where market insight meets real-world momentum

At Nexxt Industry, we work with clients across the eMobility spectrum, from global CPOs to rising hardware suppliers and platform innovators. China’s EV dominance shows what happens when bold ideas meet coordinated execution, and that’s exactly where we come in.

Our role? Helping those players connect their vision to the market.
Whether you're building advanced power electronics, launching a charging solution, or expanding into Europe, we help translate technical innovation into clear, compelling stories that drive growth.

Explore our services to see how we support EV and energy companies with tailored marketing that delivers real results.

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written by

Barry Henderson