Ventum Associates and Nexxt Industry launch Nanomarketing
Influence inside the accounts that matter
Ventum Associates, a growth advisory firm with deep executive networks across Europe, the Middle East, and Southeast Asia, and Nexxt Industry, a specialist eMobility marketing consultancy with over a decade of sector expertise, have partnered to launch Nanomarketing.
The new precision go-to-market offering helps eMobility companies influence high-value strategic accounts, opens doors, and gets the deal over the line.
Nanomarketing combines Ventum’s strategic intelligence and C-suite access with Nexxt Industry’s sector-native marketing execution to target specific accounts through personalised, outcome-driven activities designed to build authority within key enterprise accounts.
The partnership addresses a structural gap in the eMobility sector: companies with strong technology but weak market positions, often caused by broad marketing strategies that fail to influence key strategic accounts.
Theo Reichgelt, Founder & CEO of Nexxt Industry, said:
“Most companies still focus on broad visibility. Nanomarketing takes a different approach. It is built around influencing the specific strategic accounts that shape long-term growth through authority, positioning, and precision engagement at enterprise level.”
Stewart McKee, Managing Director, eMobility at Ventum Associates, added:
“The sector is becoming increasingly competitive, and many companies still rely on broad marketing strategies that fail to influence real enterprise buying environments. Nanomarketing brings together executive access, strategic focus, and sector expertise to help companies engage the right accounts with greater precision and commercial relevance.”
With the European eMobility market projected to exceed €800 billion by 2035, the opportunity to establish long-term market authority is narrowing quickly.
Nanomarketing is built for that environment.
Q&A
Q. What is Nanomarketing?
A. A single-focus marketing strategy to capture a strategically significant customer or position on a key issue within a target segment.
Q. What is the problem you are solving?
A. We help open doors and get deals over the line. It’s all about winning the customer you really need. Or changing the landscape to fit your needs. We often hear it said; ‘If we are to progress, we need to land client X’ or ‘it’s a strategic must have’. So Nanomarketing just cuts to the chase. If it’s a must have, here is a must have plan to achieve it.
Q. How is Nanomarketing activated?
A. All conventional marketing levers and tactics are in play but deployed on an exclusive and wholly granular level, hence the term ’nano’. We also deliver using more unconventional marketing means; messaging under the radar and in dark mode. We have been in the eMobility sector from the earliest beginnings and remain close to many of the players.
Q. Can you give examples of ‘dark mode'?
A. We can’t reveal actual client work but to give you an insight; we target key-decision makers in a buying cycle through influential social media channels, to create a useful context to their decision making. We manage perceptions with content and digital strategy, around an important issue that helps position a client’s authority.
We use our extensive high-level executive network to bring the sales conversation closer, more quickly. There’s a lot we can do as an ’outside party’ that our clients would find difficult to navigate directly.
Q. How ’nano’ is your offering?
A. We operate with three tiers; Tier one is 15 to 20 accounts, with hyper-personalised and full partnership delivery. This typically involves bespoke intelligence and content, direct executive access, private meetings and so on. Tier two goes up to 50 accounts. It has its own specific strategies. And Tier three hits around 100 accounts, again with adapted tactics.
Q. What type of clients do you work for?
A. We are eMobility native. Clients include software platforms, infrastructure and energy providers, vehicle and charger OEMs, charger networks and those pivoting into the sector from mobile telecoms and big oil.
Q. How does this approach compare to conventional growth marketing?
A. Nanomarketing impacts on named accounts and individuals. It is not about broad reach and growth by market segmentation, lead generation and acquisition. We are not using digital ads to support cold outreach. We are using our executive relationships and warm access that has been nurtured by establishing a contextual backdrop of authority beforehand.
Q. Why is strategic collaboration necessary? Tell us about the partners.
A. Nanomarketing expedites progress quickly. So the first issue we need to address is ‘where to play’. This is from the classic growth advisory firm playbook. Otherwise we’re heading in the wrong direction at speed. Then it's about Nanomarketing execution. A classic marketing agency role. Both skill sets don’t exist in the same place, that’s why we have developed this together.
Ventum Associates has eMobility expertise across the board and is very well connected around Europe, Middle East and SE Asia at C-suite level (not least through its association with electric-village.expert). Nexxt Industry delivers strong marketing communication know-how and is deep into the eMobility sector. It can even deliver embedded, fractional expertise.
