Climate Connection is an NGO that aims to increase climate awareness and action in East Africa and create long-lasting connections between Europe and Africa.
Founder Marjon and her daughter Ella will be traveling through Africa in a 100% electrified Land Rover Defender 110, which will be charged using solar power. During the journey, they will organize workshops at schools along the route and will also bring together companies, organizations, and projects during "Climate Connection Weeks" in the main cities to promote and accelerate climate action.
Climate Connection needed our marketing support to raise awareness about their upcoming Africa road trip. They were in the process of converting a Land Rover Defender into a solar-powered electric vehicle and were looking for sponsors and partners to support them throughout the journey.
The Nexxt Industry team developed a plan to enhance visibility through media coverage and social media and laid the groundwork for Climate Connection's future marketing activities.
We crafted press releases detailing the organization's journey and distributed them to media outlets in the Netherlands and East Africa. This led to coverage in newspapers and on TV, significantly raising awareness.
We also revamped the organization's social media profiles and created a series of engaging content to increase recognition among potential sponsors and partners.
Additionally, our team designed the visual appearance of the Land Rover Defender to ensure that Climate Connection would be highly visible during their journey through East Africa.
“Our partnership with Nexxt Industry has been instrumental in creating exposure around our upcoming mission to foster climate awareness across Europe and Eastern Africa. Their creative and strategic approach has helped us enormously in highlighting the significance of our mission and the essential value we aim to deliver. Together, we are engaging climate-conscious individuals, potential partners, and sponsors to join our cause.”
The proactive and strategic approach by Nexxt Industry will continue to increase awareness for climate change and increase climate change action in East Africa. Together, we are engaging climate-conscious individuals, potential partners, and sponsors to join the cause.
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