Advanced marketing strategies for Charge Point Operators

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Discover new ways to connect with EV drivers and boost station utilization.

EV adoption is growing fast, and traditional marketing isn’t enough to keep charge points in use. This eBook explores innovative strategies to attract drivers, increase engagement, and create new revenue streams.

Learn about these effective strategies:

  1. In-vehicle promotions – Engage drivers directly through infotainment systems
  2. In-app advertising – Reach EV drivers as they search for charging stations
  3. Dynamic pricing – Boost visibility and optimize utilization
  4. On-site LED screens – Monetize advertising and enhance customer experience

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