As a CPO operating in the competitive European EV market, it is increasingly important to ensure that EV drivers choose your charging stations over competitors’ and become loyal to your brand.
Now that charging station availability is no longer an issue, the focus must shift to increasing the occupancy of charging stations. To turn stations into profitable assets, recoup the investment costs, and become a winning CPO.
New channels and strategies are needed to increase utilization rates and contribute to company growth. Relying on traditional marketing strategies alone is no longer sufficient. Ensure you shift your focus in time before EV drivers become loyal to your competitors’ charging stations.
We have been working with charge point operators for many years, which has equipped us with the expertise to help you redirect your marketing efforts towards the channels that are necessary to attain high utilization rates. To achieve this, we have constructed a framework of tried-and-tested strategies. You can learn more about our framework by downloading our whitepaper at the bottom of this page.
Effectively utilizing marketing channels greatly accelerates the Return on Investment (ROI) of charging stations. Transform them into highly visible and profitable assets to sell more energy.
Through well-planned campaigns, you can build a loyal customer base that will become advocates for your brand and ultimately help you grow your business.
