Nobody can doubt the impact a sustainable business can make on the world. People are beginning to sit up and take notice of the huge potential that having a sustainable startup can bring. This means that as a sustainable startup, one of the first steps you will take is to convey your thoughts, beliefs and values in a concise way with your audience. In other words, you will need to write good, clear copy. Here are 5 tips on copywriting that will help you ace the game and make sure your audience loves everything you put out there.
Find an authentic voice
A sustainable brand is usually built on values of goodness and trust. So obviously your copy should reflect the same – try using a voice that speaks honestly, while cutting out the marketing jargon and ‘fluff’ wherever possible.
Tell a story
Since the beginning of time, human beings have always loved a good story. And it becomes all the more impactful when you tell your sustainable startups story with the world – this story has the power to inspire change but more importantly it becomes a great hook for people to remember you by.
The biggest temptation while on copywriting is to elaborate and over-explain yourself. The holy grail of good, simple copy is always – “Less is More”. Sustainability is akin to simplicity and it’s imperative the copy follows suit.
Talk to your audience
Another effective way to connect with your audience is to talk directly to them. Make sure your copy is written in first person and don’t be afraid to reference your customer’s pain-points or desires.
Focus on impact
As a sustainable startup, there are always stories of impact – from people, processes and more importantly the environment. Don’t be afraid to flaunt your success stories and inspire a new generation of businesses.
Did you find this blog useful? Then make sure to read our previous blogs:
- Which social media channels are best for your brand?
- How to reach Gen Z with your sustainable startup
- 4 tips for successful content marketing