Digital marketing is becoming more complex every day. Innovative marketers need to keep up with the pace of change and adopt new technologies fast. In these conditions, marketers need to streamline their work processes by adopting digital tools that assist them in performing their tasks easier and faster.
If you are an experienced marketer, you know how important it is to choose the right tools for the job. Sometimes your team might not need a fully-fledged software solution but just one or two functions or plugins to help you save time and increase efficiency.
Keeping this in mind, we bring you a list of the top 5 digital marketing tools which will come in handy if you are looking to simplify your work and get more done in less time.
1. Content marketing tools
Content marketing tools help you organize, manage and measure your content marketing efforts, including blog posts, e-books, social media content, and other forms of digital media.
Let’s start with a tool nearly all marketers use today – BuzzSumo.
Buzzsumo makes it easy to find the most popular content on any topic and get an idea of what type of content works best for your target audience. It also allows you to perform competitor analysis and track how your content performs compared to others.
2. Social media management tools
They are tools that make managing your social media accounts easier by automating the most time-consuming tasks, like scheduling posts to multiple social channels or tracking the performance of your content.
If you are managing social media accounts, Hootsuite is a must-have tool.
It allows you to manage multiple social accounts from one place. You can schedule posts and analyze social media performance centrally.
If you are looking for something more advanced, Buffer offers the same features as Hootsuite but also comes with a visual interface that makes it easier to create engaging posts that will help you achieve your goals on social media platforms.
3. Email marketing tools
Email marketing tools, also known as email marketing platforms, are services that help you create and send newsletters and manage your email lists. They also allow you to track the performance of your emails and analyze the results of your campaigns.
Email marketing is another important tool in every marketer’s arsenal of digital tools. With this in mind, we recommend using MailChimp, one of the most popular email marketing services worldwide, with over 10 million users worldwide and users from over 180 countries worldwide.
It helps small businesses send emails easily through their customers’ contact lists and provides them with excellent web analytics reports to see how their campaigns perform over time. The service comes with free starter plans, so it’s easy to get started immediately!
4. Lead generation tools
Lead generation is another important area of digital marketing. The idea behind lead generation is to attract people who are interested in your product or service and then convert that interest into a sale.
This is a critical part of the sales process, so if you want to grow your business effectively, it’s important to have a good lead generation strategy.
Here’s one tool that can help – Leadpages
Leadpages is one of the most popular tools for creating landing pages that can be used for lead generation purposes. It’s easy to use but also offers advanced features for those looking for more options.
You can create mobile-friendly landing pages and forms with Leadpages. You can also collect leads from these pages and automatically sync them with your CRM or email marketing software like MailChimp.
5. Analytics tools
Analytics tools are essential to improve your digital marketing strategy over time because they give you insights into how well your strategies perform over time.
There are many great analytics tools available today. Still, we recommend using Google Analytics,
which offers free web analytics tracking services that help you track visitors’ behaviors on your website (e.g., where they come from, what they do while they are on your site, and how long they stay).
This information can help guide your decisions about what content to create, how much traffic you need etc. It is an invaluable tool for all marketers!
What Makes a Good Digital Marketing Tool?
Digital marketing is not as simple as creating ads and posting them on social media. There are various strategies, channels, and tools to help you accomplish your goals.
The right digital marketing tools can make all the difference. They can streamline your workflow, save time, reduce manual processes, and increase your ROI. Here is what you need to look for in a good digital marketing tool:
A good tool should save you time
One of the best ways to evaluate the effectiveness of digital marketing tools is to look at how much time they save you. The old saying, “time is money,” is especially relevant in digital marketing. You’re investing either time or money into your marketing efforts.
The more time-saving tools you have in your marketing toolbox, the more efficient you’ll be at achieving your marketing goals. With digital marketing, you can’t waste time on manual marketing tasks or trying different tools that don’t work for you. It’s easy to get caught up in the busyness of digital marketing.
There’s always something to do and new tools to try. And it’s tempting to try every new tool that comes out. But the best marketing tools are the ones that save you time.
Some digital marketing tools save you time by automating manual tasks. Others save you time by helping you prioritize your time.
A good tool should increase your ROI
ROI stands for return on investment. It’s the amount of money you make vs. the amount you spend. The idea is to spend the right amount of money on digital marketing tools that give you the best return on that investment.
While ROI isn’t a deciding factor in what tools you should use, it can help you evaluate tools. Some digital tools are worth every penny. Others are a waste of your marketing budget. You might find that some of the most effective digital marketing tools come at a high price.
But it’s important to consider how much a tool will cost compared to how much you’ll make. You also want to compare different tools with the same features and functionality. Some digital marketing tools will cost less than others but still provide the same benefits.
A good tool should be intuitive and easy to use
The best marketing tools are easy to use. They’re intuitive, meaning you don’t need to read a manual or attend training sessions to use them.
Some tools have so many features that they can be overwhelming.
These tools can also make it more challenging to achieve your marketing objectives. A good marketing tool is easy to use and doesn’t distract you from your daily tasks. It doesn’t require so much attention that you’re constantly trying to figure out how to use it.
A good tool provides value and helps you achieve your marketing goals with minimal effort.
A digital marketing tool should help with key tasks
The best digital marketing tools provide specific functionality to help you with key tasks. The key tasks you need to accomplish related to your marketing goals.
They could be generating leads, closing more sales, increasing organic traffic to your website, or improving your sales conversion rates.
Once you know the key tasks you need to accomplish, you can evaluate different digital marketing tools to see if they can help you attain those goals.
One way to do this is to create a marketing tool inventory. This is a list of all the digital marketing tools you currently use and for what purpose.
Or, you could create a marketing tool wish list with the goals you want to accomplish and the tools that can help you get there.
Wrapping Up
The above list is not exhaustive, but it does include five of the most popular and effective digital marketing tools used by marketers today.
If you’re still unsure about which digital marketing tools to use, remember that all of the tools listed above offer free trials, so you can try them out before committing to them.
At the end of the day, there’s no such thing as a one-size-fits-all digital marketing tool, but some of these will likely fit your needs better than others.
Are you looking for the best content marketing tools? Read all about the top 4 content marketing tools.